For this project, I created a complete brand identity for a fictional company called "Pixel Perk," designed for a class assignment. The company concept was an arcade/restaurant that catered to the gaming community, and my task was to develop a logo and branding materials that captured the fun, energetic vibe of both gaming and dining.
The design brief called for a cool, neon-inspired aesthetic, with a strong emphasis on the gaming aspect of the brand. This led me to craft a logo, signage, and stickers that embodied the playful, immersive atmosphere of the arcade, while making the brand feel modern and dynamic.
I designed all elements of this project in Illustrator, using Photoshop for mockup templates to visualize the branding in real-world contexts. For the logo, I began by incorporating a PNG image of a joystick console, then experimented with the composition by intertwining it with a triangle shape to create a dynamic, modern feel. I overlaid the company name, "Pixel Perk," and added bold, neon-inspired colors like cyan, green, and red to evoke the vibrant, energetic atmosphere of an arcade. This approach gave the logo a playful, yet polished look that aligned with the brand's gaming focus.
