For this project, I was tasked with creating a compelling call to action for KARM Thrift Store, encouraging people to donate. To effectively convey the importance of giving, I designed an informational poster in Illustrator that highlighted impactful statistics about homelessness, offering a strong rationale for why donations are crucial. I used KARM's signature red as the primary color to maintain brand consistency and added poignant images of individuals experiencing homelessness to evoke empathy and a deeper emotional connection. In addition to the poster, I created a resized version for social media to ensure the message reached a wider audience across different platforms.
